Early in David Kelley's monologue, he had suggested that the future approach to design was still in the product themselves but the focus of the products had been shifted to humans. Normal humans like you and I, the rich and the poor. 'Human-centred Design' integrates human behaviour and personality in to products.
The first example Kelley shows is a example of a Prada Store. A whole environment designed to improve the shopper's experience. Tags are located on every piece of clothing and the shopper her/himself, they can then be scanned and shown on a screen for a further introduction of the piece of clothing. Change rooms are equipped with scanners and screens also for further suggestions of how the garment can be worn. A camera that lets you view yourself in impossible angles. The use of liquid crystal in the window/door of the change rooms allows a quick on/off view from the outside which makes communication easier with fellow shoppers.
Another design redefined the standard 'office cubical' in offices where many slave away everyday. The cubical is made personal and pleasant by small interactive widgets that surround the work space. Flowers that collapse in sadness as you leave and erect as it welcomes you back. Fishtanks and punching bags that allows you to relieve stresses encountered everyday in the office. Human centred Designs like this focus on the human themselves and create a alternative and improved environment in which they spend a large fraction of their lives in.
Kelley then presents another video showing a four floors tall wall with a network of lines and words zooming around in a network. It is a newly installed wing of the London Science Museum. It is based on the London Subway system. As the lines reach a 'station' they are expanded in to words. Words written by visitors of the museum, showing us their feedback. This interactive wall not only allows visitors of the museum to express and share their comments with others but also allows us to see what others think.
Human-centred designs not only focuses on the products and environments but integrates the human element; behaviour and personality, in to the designs. This makes our lives easier, more efficient and ultimately happier. According to David Kelley, this is the future of Design.
a link to the video of Kelley's monologue is shown below:
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