Chosen Brand/ Product: Vicks VapoRub
The ointment is squeezed out plastic tube like it would be in similar products but it would be dispensed in three single streaks. This is purposeful as the streaks can be easily spread on to the users’ skin easily with the use of the ellipse form of the tube.
The target market selected is rather broad as the product can be used on anyone aged older than the age of two. But it is mainly aimed at adults living at home with a family, as they have the greatest chance of buying it for themselves as well as for their children to use.
By eliminating the need to have contact with the ointment, the new packaging design solution provides the user with a mess-free way to consume the Vicks VapoRub.
