Materials and Technology: Letter Box Design

Inclusive Design

research poster: inclusive design principles

mood board: target market - 

regular sized family but should also include use from elderly or young users

images of final product

user instructions

ergonomics thought process

engineering drawings: orthographic views and side sectional view

2011 Australian International Design Awards

LifeProof Case for iPhone 4 

Designer: Outerspace Design

Pros:

LifeProof completely seals your iPhone4 against exposure to mud, sand, grit, dust and lint that which can cause abrasive damage to the phone and the device mechanisms inside it.

The LifeProof iPhone4 is also watertight which means it makes the iPhone4 waterproof to a rated depth of 2 meters. This allows the user to take their devices swimming, boating surfing or skiing and allows for underwater photography or filming.

The LifeProof case is made out of a tough polycarbonate frame that is highly shock and impact resistant and has been tested to military specifications.

Cons:

A high cost for the consumer would be expected with the materials used and the processes needed to produce the case.

The number of pieces the product comes in suggests that it could be difficult for the user to assemble it on to their phones by themselves.

The number of different pieces involved also suggests that there could be a low customization element in the product. For example, it would probably only come in one or two colours.  

Weighing at 28 grams, the LifeProof iPhone4 case also makes the phone 20% heavier. Also adding another 1.3mm to its thickness. 

Southern Cross Packaging Design Awards 2011

Chosen Brief: G

Chosen Brand/ Product: Vicks VapoRub

The ointment is squeezed out plastic tube like it would be in similar products but it would be dispensed in three single streaks. This is purposeful as the streaks can be easily spread on to the users’ skin easily with the use of the ellipse form of the tube.

The target market selected is rather broad as the product can be used on anyone aged older than the age of two. But it is mainly aimed at adults living at home with a family, as they have the greatest chance of buying it for themselves as well as for their children to use.

By eliminating the need to have contact with the ointment, the new packaging design solution provides the user with a mess-free way to consume the Vicks VapoRub.

wings.

wings. is a jacket/clothing rack aimed to be used by children aged four to eight but the target market selected is parents who have kids at those ages, since they will be the ones most likely purchasing the product.

materials/processes: acrylic, heat bending.